A number of human employment websites show that Apple is hiring at least 86 doctoral talents with artificial intelligence. To challenge the online search engine giant Google’s dominant position in the field, while joining the ranks of competitors such as Amazon and Facebook.
Reuters reported that the machine learning function will help smart devices such as mobile phones to predict what the user wants next, based on the user’s habits, such as the scores of popular sports events and reminding when to go out to make appointments based on current traffic conditions. If the user can provide more personal habits, this function will more accurately predict what the user wants to do next.
Apple will release a new iPhone and the latest operating system iOS on the 9th. Analysts expect the new phone to offer some new intelligence that rivals Google’s Android system.
In 2011, Apple pioneered the Siri Personal Assistant, but the convenience of this feature was lost to similar software from Google and Microsoft. As users gradually demand to have a mobile phone that understands them and tailors them for them, Apple, which accounts for 2/3 of iPhone revenue, can’t afford to take it easy.
Oren Etzioni, a professor at the University of Washington and chief executive of the Allen Artificial Intelligence Association, said that Apple had a slow start in machine learning and cutting-edge artificial intelligence, and is now catching up. Former Apple employees estimate that the company has recruited three to four times more machine learning talent in recent years.
According to the recruitment website, most of Apple’s current job vacancies are in the software field. From the smart function of building Siri to the search features of iOS, the company also recruits machine learning experts for product marketing and retail, showing that the company is hiring all-round. Hire smart people to learn talent.
Despite this, Apple’s mobile phone still lacks some of the features provided by competitors, such as the smart personal assistant Now on Tap, which will be released this summer. This feature allows the user to automatically scan the screen after pressing the Home button, and then submit useful information such as useful information. Information about the upcoming movie will be released.
On the other hand, Apple’s iOS 9 emphasizes the privacy of users, so all user profiles and analysis are carried out on the user’s mobile phone, and the data will not be uploaded to the cloud. Machine learning startup Dato co-founder Gonzalez (Joseph Gonzalez) believes that this will increase the difficulty of machine learning.